As we maintain industry simmering with uncertainty and paralysed by an inability to ‘innovate for good, innovate for all’ – particularly in all-things digital – perhaps what we need is a new impetus, new drivers and new processes to free companies that are suffering from ‘trapped-inside’ syndrome?
Nicole Yershon maintains: “It’s very easy to look around and think the world is stacked against you; everywhere you look there’s out-dated systems, and crazy procedures with processes that seem designed to reward the lazy.
“They waste valuable resources and promote the mediocre. If you do nothing you may well spend your entire adult life having the imagination, inspiration and innovation sucked right out of you. You’ve got two choices, you can let it crush you or you can push back and write your own rules.”
Nicole has written some new rules based on 17 years of developing new innovation processes put into practice in her own ‘Innovation Labs’ – they’ve proved successful.
Everyone who participates in this dinner will receive a gift from your Chair – a signed copy of Nicole’s new book ‘Rough Diamond’.
Nicole Yershon, The NY Collective
Nicole Yershon is a maverick, inspiration and the original rough diamond. She is at once a consultant, speaker, judge, mentor, connector and Amazon #1 Best Selling author.
She works on the front line of innovation – bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption. And when that’s done, making it actually happen.
She is rebellious and restless – a true entrepreneurial spirit. She can call on a vast International network of start-ups, entrepreneurs and bleeding edge businesses.
Disruption presents many challenges and opportunities – Nicole turns both into advantages. She is not content unless her clients get impact and return on their investment. It’s always about delivering measurable value to the business.
Nicole is the founder of The NYC and before that the Ogilvy Labs – the dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc.
Just a few of the clients she has worked with over recent years: Danone, Disruption Magazine, Havas, Amex, IBM, BP, Danone, Go Compare, Unilever, BA, Wetherspoons, Microsoft Ventures, IBM Smartcamp, and Cisco.